25. 03. 2011
Radio on the red carpet
Belgrade, March 25, 2011. (RAB Serbia) - Radio stations have started the RADIOlution. On February 21st 2011, Radio Advertizing Bureau - RAB Serbia, was officially registered and it now gathers 35 members from Serbia.
RAB Serbia is non-profit association promoting the power of radio in the media space. Its main aim is to promote radio as efficient advertising media among advertisers and media agencies. This aim will be reached through:
- Improving the quality of radio and increasing the sale of advertising space
- Improving the perception and role of radio
- Increasing the share of radio in total advertising revenue
For its members, RAB Serbia plans various activities which are supposed to help improving the quality of radio as the media and to improve financial status of each radio stations.
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