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News Archive until September 2011
23. 01. 2003
Rating the Raters
BELGRADE, January 23, 2003 – Yugoslavia’s International Advertising Association is seeking to establish an independent body to monitor television ratings, in order to set rates for advertising. Because a number of stations claim to have the highest ratings, depending on the source of the information, the Association is to seek consultants abroad to establish an independent rating of popularity.
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