06. 06. 2013

HOW TO EDUCATE JOURNALISTS OF TOMORROW?

Belgrade, June 6, 2013 (Novi magazin) - One may think it is logical that a majority of information and the speed it is shared on Internet will guarantee better information of the society. However, the information offer on the digital buffet is no warranty for users to "eat" healthy. On the contrary, they will stuff themselves with unhealthy, toxic products made of words and images.

Is the so-called social, do-it-yourself journalism the answer to the future of journalistic profession? The perception that social networks Twitter and Facebook, which rely on the news from private sphere, are the opponents of the quality media that are still dealing with topics from the public sector that are more important, is rather unqualified presumption.

In the digital era, everyone can make a video, or be a journalist reporting from the scene as a participant or witness of an unusual event. However, not everyone can make an interview, find adequate sources, analyze, offer context and check the reliability of the information. Everyone can express his/her opinion on the blog, or become vox populi of the moment. But principles of the qualitative journalism, as the basis of the traditional media, are the presumption of every journalism, including online.

Multimedia skills (video, text, graphics, sound, photo), interaction between the theory, professional practice and investigation journalism offered in tertiary education are the answer to the challenges of the new times. Still, journalism will always be based on personal talent, knowledge, intellectual curiosity and creativity of those who are bringing to us images of the world we live in.