ANEM's Mission and Strategic Goals

The Association of Independent Electronic Media (ANEM) is a non-governmental and non-profit organization, established for an indefinite period to achieve goals in the area of development and enhancement of freedom of thought and expression, freedom, professionalism, and independence of public media, particularly electronic media, in accordance with the highest internationally recognized norms, principles, and standards in this field.

ANEM's network consists of radio and TV stations and online media across Serbia. The members of the Association are business entities - founders of independent electronic public media.

MISSION AND VISION  

Since its inception, ANEM's mission has been to protect independent media from political and other pressures; to strengthen the position of professional electronic media through networking; to contribute to the establishment of a politically independent legal framework and functional economic environment for the development of electronic media; and to contribute to the development and enhancement of professional and technical standards in the media sphere, so that media can respond to the needs of the public and serve the public interest.

ANEM's vision is to contribute to the adoption and adequate implementation of media laws, to familiarize media with the highest professional journalistic and technical standards, to help stations become profitable and economically independent, all while not undermining the principle of freedom of expression, and to enhance cooperation with associations and media in the region and beyond. ANEM's vision is a reformed and functional media system in which media fulfill their social role and enable the realization of freedom of expression in accordance with European and international standards.

ANEM's mission is to create conditions through its activities for the fulfillment of the media's role in the democratization of society, as well as to create a favorable environment for the development of the media sector, particularly through public advocacy in the area of reforms of the media regulatory framework and the creation of media public policy.

The general goals of the Association include the enhancement of the media regulatory framework, ensuring a stable and reformed media sphere, and securing the sustainability of electronic media through the establishment of a favorable media environment that allows for the development of media. To achieve these goals, ANEM has been developing various public advocacy methods for years.

Today, the Association aims to continue using these methods to protect the interests of its members, as well as other media and the entire media sector in Serbia.

OBJECTIVES  

• Creating a favorable regulatory framework for the functioning of electronic media in the country
• Developing and improving media policy and legislation
• Creating favorable economic conditions and environment for media development
• Strengthening the role of media in the democratization of society
• Protecting independent media from political and other pressures
• Contributing to the achievement of the highest professional and technical standards in the media sphere
• Promoting the free, independent, and professional operation of all electronic media
• Engaging with contemporary global trends in the media industry
• Enhancing cooperation between media and civil society organizations
• Connecting with media organizations domestically and internationally
• Protecting journalists and media employees as well as improving their safety
• Advocating for a transparent and lawful process of project co-financing for media content

ACTIVITIES  

• Public advocacy in the area of creating public policy and reforming the media regulatory framework
• Public advocacy for creating optimal conditions in the media market and a favorable media environment for media development
• Public response and protection in cases of violations of media freedom and freedom of expression
• Representing the interests of members before relevant authorities
• Training for members
• Providing legal assistance to ANEM members
• Program production
• Contributing program content to members by providing quality free program production
• Improving business and technical cooperation among members
• Developing cooperation with partners from the media sector, the non-governmental sector, and other stakeholders interested in media development, as well as with media organizations of similar orientations from abroad 
• Highlighting the inaction of relevant institutions in cases of attacks, threats, and pressures on journalists, as well as activities aimed at ensuring the safety of media employees
• Monitoring the regularity of the project co-financing process for media content and advocating for a more transparent and higher quality process of allocating budgetary funds