The initiative of the Media Association "Let's Make Every Media Visible"

Due to the lack of reliable mechanisms for collecting and verifying data on the media market and audience, only 21 percent of media outlets participate in official research conducted by Ipsos, Gemius, and Nielsen, while others rely on unreliable data.

The Media Association, with the support of the Ministry of Information and Telecommunications, has developed the platform pravameramedija.rs, which consolidates all media from the Media Register (APR).

We invite media outlets to participate in the survey during June and July, in order to create a unique database on viewership, listenership, circulation, and visits to online portals.

If a media outlet is not officially audited, it is required to provide data and explanations regarding the relevance of its information for advertisers.

At the same time, work is underway to update the "True Measure of Media" study from 2017, led by experts with experience in the media sector, aimed at mapping the records and database of media in the region and the rest of Europe.

Without a clear picture of the audience, media cannot be recognized by advertisers or the public as a whole.

Source: Media Association