Why is "24 MINUTES" too much here? Come to the support gathering for our colleague Zoran Kesić and the TV show that the new owners do not need. What about you?
Journalistic and media organizations, along with their colleagues, are calling for a support gathering for the team of the show “24 Minutes with Zoran Kesić.” The gathering will take place on Thursday, September 10, at Nikola Pašić Square, starting at 7 PM.
Journalists want to take a walk with you, making a loop that goes past the National Assembly, visits the Presidency, and returns to Nikola Pašić Square (where, by coincidence, the REM also resides) to highlight that the circle is tightening, the noose is closing around journalism that does not remain silent, and that there are fewer and fewer journalistic necks left to tighten. Is such a media landscape in Serbia necessary for the citizens of Serbia?
It is no longer news that the satirical show "24 Minutes with Zoran Kesić" will no longer be broadcast on Nova S television. The new owner of the television station conducted, as announced, a cost-benefit analysis and determined that the show is one of the most expensive items in the programming schedule, while its commercial performance was rated as "marginal."
Indeed, what does 13 years of broadcasting, 612,000 followers on the official YouTube channel, and recognition across the country and region amount to when compared to a cost table? Satire may have an audience, impact, and meaning, but it evidently does not have an appropriate category in Excel.
After leaving the national frequency television, the show continued its life on cable television. Now, after 13 years of television broadcasting, it has been pushed out from there as well, forcing its creators to continue the program online – an alternative space to which it seems all content that raises too many questions is slowly migrating.
This is not just about the fate of one show. It is about the space for criticism, freedom of expression, and the public's right to view the government not solely from the angle from which it appears most favorable.
If a show with hundreds of thousands of followers is deemed "marginal" and commercially unviable, the question arises: what is next? Have similar analyses been conducted for other news and original programs? What is their fate?
So we will see you on Thursday at 7 PM.
Come to support the "24 Minutes" team and colleagues from NOVA S television. Bring good spirits, a sense of humor, and perhaps a tricky question. Before that too is deemed commercially unjustifiable.
The Independent Journalists' Association of Serbia, the Journalists' Association of Serbia, the Slavko Ćuruvija Foundation, the Association of Independent Electronic Media, and the Independent Journalists' Society of Vojvodina, together with colleagues from the media N1, Nova rs, Forbes Serbia, Danas, and Radar.
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