Announced competition "Dragan Janjić" – theme media literacy
The Independent Association of Journalists of Serbia (NUNS) and the Beta news agency have announced the fifth competition for the "Dragan Janjić" award for the best works on the topic of "Media Literacy."

This time, two awards are being presented. The first is for undergraduate and master's students, while the second is for doctoral students from all faculties in the Republic of Serbia and professionals. Each award amounts to 160,000 dinars gross.
Applications can be submitted for individual works, as well as team or group projects. In the case that the authors of group works are students from different categories, they should specify which category they are applying for.
This year, the competition aims to reward works that focus on promoting media literacy to the wider public by fostering an interdisciplinary approach and/or the application of various multimedia tools in addressing the topic.
The competition supports all members of the academic community and professionals who reflect on media literacy and its various dimensions and aspects, with a special focus on the younger generation.
Works may include critical reflections on the topic of media literacy, such as the suggested:
– Historical and conceptual development of media literacy
– The significance of media literacy for contemporary democracies
– Conceptual challenges of media literacy in modern societies
– Key ideas, theories, and principles of media literacy
– Media literacy and other concepts
– Key social actors in promoting media literacy (globally, in Europe, the region, and Serbia)
– The role of political culture and social context
– The role of media policies and the media system in the development of media literacy
– The role of educational policies and the educational system in developing media literacy
– Systemic issues and potential solutions in developing media literacy in Serbia
– Indicators of media literacy
– Informational media and media literacy
– Popular media content and media literacy
– Traditional media (print, radio, TV) and media literacy
– Digital media and media literacy
– Media literacy in practice – Best practices in the field of media literacy
– Media literacy and human rights
– The relationship between media literacy and artificial intelligence
– The interdisciplinarity of media literacy
– The relationship between media literacy and other social categories (women from rural areas; older adults; migrants…)
The condition is that the works were created between March 15, 2025, and April 15, 2026, in the Serbian language. All innovative authorship works are welcome, regardless of format (print and TV works, audiovisual, multimedia…), that critically reflect on media operations and highlight the importance of media literacy for professionals and the wider public. The deadline for submitting works is April 15, 2026.
Submit works via email to: program@nuns.rs
The “Dragan Janjić” award is presented in honor of the late journalist, founder of Beta and NUNS.
The first recipients of the “Dragan Janjić” award were: Ana Mirković in the professional category, and Dragana Jovanović and Kristina Šustić in the student category, while the special award went to teacher Vladislav Stojčić. In the following year, the awards were given to Stefan Kosanović in the student category and Dobrinka Kuzmanović in the professional category. Jelena Jovović and Stefan Janjić are the recipients in the professional category, while Teodora Ćulibrk and Božidar Milovac are the winners in the student category for 2024. Last year, the awards were received by Bojan Cvejić and Milica Mihajlović.
Dragan Janjić began his journalism career at Tanjug, and later co-founded Beta with colleagues, where he served as editor-in-chief for two terms. He was the Deputy Minister of Culture and Information, Deputy Editor-in-Chief of Politika, and from 2010 to 2016, he was a media advisor to the Protector of Citizens.
Janjić's journalism career was marked by a continuous struggle for the professionalization of journalism, insistence on ethical standards, and the enhancement of the media landscape.
Colleagues remember him as a principled person, dedicated to objective journalism, which he viewed as the fourth pillar of democracy.
Source: NUNS








